Sponsor a Rodeo
Rodeo sponsorship offers visibility and engagement with your business’s target markets. It’s also a great way to support and get involved with local communities.
Each rodeo has its own sponsorship program, so specific marketing opportunities and other offers can vary.
Rodeo Sponsorship Opportunities
We work with more rodeos than any other ticketing platform. Below is a comprehensive list of sponsorship opportunities from our clients. Search by date, price range, and region.
Find Rodeos Near You:
| Date | Logo | Name | Location | |
|---|---|---|---|---|
| AUG 09 2025 | Will Rogers Memorial Rodeo | Vinita, Oklahoma | Sponsor $100+ | |
| AUG 09 2025 | Choctaw Roundup Club Rodeo | Choctaw, Oklahoma | Sponsor $250+ | |
| AUG 17 2025 | World's Oldest Continuous Rodeo | Payson, Arizona | Sponsor $200+ | |
| SEP 01 2025 | Evanston Cowboy Days Rodeo | Evanston, Wyoming | Sponsor $400+ | |
| AUG 30 2025 | Daggett Heritage PRCA Rodeo | Manila, Utah | Sponsor $150+ | |
| SEP 07 2025 | Stagecoach Days | Banning, California | Sponsor $25+ | |
| AUG 29 2025 | True Western Roundup | Durango, Colorado | Sponsor $3+ | |
| AUG 03 2025 | Newport Rough Stock Rodeo | Newport, Washington | Sponsor $1,000+ | |
| AUG 23 2025 | Battle of the Bull Hands | Colby, Kansas | Sponsor $1,500+ | |
| AUG 24 2025 | Interior Frontier Days | Interior, South Dakota | Sponsor $500 | |
| AUG 16 2025 | West Yellowstone Rodeo | West Yellowstone, Montana | Sponsor $2,500+ |
Rodeo Sponsorship Considerations
As you consider becoming a rodeo sponsor, weigh the following factors:
1. Sponsorship Budget
Talk with your team to determine what your sponsorship budget is. It will likely come out of your marketing budget.
To create a realistic budget, you need to know your market. Rodeo sponsorship costs vary across rodeos and are affected by rodeo size.
Sponsorship at smaller rodeos can start around $250. Medium rodeos often start around $2,500. Of course, rodeo sponsorships at the biggest rodeos at the highest tier cost significantly more. These sponsorships tend to start around $10,000.
Sponsorship costs also change if you’re looking to sponsor a rodeo association. Rodeo associations sanction rodeos and organize finals. Remember that these are sponsorships for the association, so you may get a little bit of a larger audience but it will be less targeted.
Sponsorship details for rodeo associations like the Professional Rodeo Cowboys Association (PRCA) and Women’s Professional Rodeo Association (WPRA) are not generally available to view online.
2. Rodeo Audience
A sponsorship’s primary value is access to a rodeo’s audience. Understand the demographics and interests of who attends rodeos generally. Then, you’ll also want to understand the specifics of the rodeo you’re considering sponsoring.
Rodeo Audience Demographics
Rodeo audiences tend to come from communities with strong agricultural ties. Some rodeos also draw tourists interested in experiencing a rodeo for the first time and cowboy culture.
At first glance, it’s tempting to think that rodeo doesn’t draw large audiences. However, taking a closer look at key players shows just how many people are interested in rodeo and rodeo sports.
For example, the PRCA reports 40 million ProRodeo fans. The Professional Bull Riders Association (PBR) reports 83 million interested fans and 16 million avid fans. The Houston Livestock Show and Rodeo draws around 2.5 million people over its 23-day program of events.
While the audience breakdown between men and women varies by rodeo sport, it’s safe to assume an overall 50/50 split between genders. Men tend to be more interested in bull riding. Women tend to be more interested in breakaway roping and other women’s rodeo sports.
Rodeos are a family-friendly event, so you’ll see people of all ages at a rodeo.
Rodeo Audience Interests
The first place to start when understanding a rodeo’s audience interests is to start with the rodeo itself.
Veterinary services and medicine, saddles, and other services for animals will matter to a subsection of your audience.
Turquoise jewelry, cowboy boots, jeans, belt buckles, leather crafts and other fashion products will engage a rodeo audience.
Rodeos often sell beer and other concessions, which makes rodeo sponsorship a great opportunity for local breweries.
Taking things further, consider other products and services that would be relevant to families. Think dental and orthodontic practices, medial practices, physical therapy, law offices, grocery stores, and so on.
3. Sponsorship Value
Rodeo sponsorships often include any number of the benefits listed below:
- Logo on tickets
- Logo placement on website and in rodeo emails
- Logos on arena signs (banners on fence)
- Ads of different sizes in the rodeo program
- PA rodeo announcer promos
- Complimentary tickets
Sometimes you can negotiate a custom deal or a custom inclusion when you’re talking with a rodeo. As you review your sponsorship options, consider the value offered and figure out a way to track your return on investment.
1. Sponsorship Budget
Talk with your team to determine what your sponsorship budget is. It will likely come out of your marketing budget.
To create a realistic budget, you need to know your market. Rodeo sponsorship costs vary across rodeos and are affected by rodeo size.
Sponsorship at smaller rodeos can start around $250. Medium rodeos often start around $2,500. Of course, rodeo sponsorships at the biggest rodeos at the highest tier cost significantly more. These sponsorships tend to start around $10,000.
Sponsorship costs also change if you’re looking to sponsor a rodeo association. Rodeo associations sanction rodeos and organize finals. Remember that these are sponsorships for the association, so you may get a little bit of a larger audience but it will be less targeted.
Sponsorship details for rodeo associations like the Professional Rodeo Cowboys Association (PRCA) and Women’s Professional Rodeo Association (WPRA) are not generally available to view online.
2. Rodeo Audience
A sponsorship’s primary value is access to a rodeo’s audience. Understand the demographics and interests of who attends rodeos generally. Then, you’ll also want to understand the specifics of the rodeo you’re considering sponsoring.
Rodeo Audience Demographics
Rodeo audiences tend to come from communities with strong agricultural ties. Some rodeos also draw tourists interested in experiencing a rodeo for the first time and cowboy culture.
At first glance, it’s tempting to think that rodeo doesn’t draw large audiences. However, taking a closer look at key players shows just how many people are interested in rodeo and rodeo sports.
For example, the PRCA reports 40 million ProRodeo fans. The Professional Bull Riders Association (PBR) reports 83 million interested fans and 16 million avid fans. The Houston Livestock Show and Rodeo draws around 2.5 million people over its 23-day program of events.
While the audience breakdown between men and women varies by rodeo sport, it’s safe to assume an overall 50/50 split between genders. Men tend to be more interested in bull riding. Women tend to be more interested in breakaway roping and other women’s rodeo sports.
Rodeos are a family-friendly event, so you’ll see people of all ages at a rodeo.
Rodeo Audience Interests
The first place to start when understanding a rodeo’s audience interests is to start with the rodeo itself.
Veterinary services and medicine, saddles, and other services for animals will matter to a subsection of your audience.
Turquoise jewelry, cowboy boots, jeans, belt buckles, leather crafts and other fashion products will engage a rodeo audience.
Rodeos often sell beer and other concessions, which makes rodeo sponsorship a great opportunity for local breweries.
Taking things further, consider other products and services that would be relevant to families. Think dental and orthodontic practices, medial practices, physical therapy, law offices, grocery stores, and so on.
3. Sponsorship Value
Rodeo sponsorships often include any number of the benefits listed below:
- Logo on tickets
- Logo placement on website and in rodeo emails
- Logos on arena signs (banners on fence)
- Ads of different sizes in the rodeo program
- PA rodeo announcer promos
- Complimentary tickets
Sometimes you can negotiate a custom deal or a custom inclusion when you’re talking with a rodeo. As you review your sponsorship options, consider the value offered and figure out a way to track your return on investment.
1. Sponsorship Budget
Talk with your team to determine what your sponsorship budget is. It will likely come out of your marketing budget.
To create a realistic budget, you need to know your market. Rodeo sponsorship costs vary across rodeos and are affected by rodeo size.
Sponsorship at smaller rodeos can start around $250. Medium rodeos often start around $2,500. Of course, rodeo sponsorships at the biggest rodeos at the highest tier cost significantly more. These sponsorships tend to start around $10,000.
Sponsorship costs also change if you’re looking to sponsor a rodeo association. Rodeo associations sanction rodeos and organize finals. Remember that these are sponsorships for the association, so you may get a little bit of a larger audience but it will be less targeted.
Sponsorship details for rodeo associations like the Professional Rodeo Cowboys Association (PRCA) and Women’s Professional Rodeo Association (WPRA) are not generally available to view online.
2. Rodeo Audience
A sponsorship’s primary value is access to a rodeo’s audience. Understand the demographics and interests of who attends rodeos generally. Then, you’ll also want to understand the specifics of the rodeo you’re considering sponsoring.
Rodeo Audience Demographics
Rodeo audiences tend to come from communities with strong agricultural ties. Some rodeos also draw tourists interested in experiencing a rodeo for the first time and cowboy culture.
At first glance, it’s tempting to think that rodeo doesn’t draw large audiences. However, taking a closer look at key players shows just how many people are interested in rodeo and rodeo sports.
For example, the PRCA reports 40 million ProRodeo fans. The Professional Bull Riders Association (PBR) reports 83 million interested fans and 16 million avid fans. The Houston Livestock Show and Rodeo draws around 2.5 million people over its 23-day program of events.
While the audience breakdown between men and women varies by rodeo sport, it’s safe to assume an overall 50/50 split between genders. Men tend to be more interested in bull riding. Women tend to be more interested in breakaway roping and other women’s rodeo sports.
Rodeos are a family-friendly event, so you’ll see people of all ages at a rodeo.
Rodeo Audience Interests
The first place to start when understanding a rodeo’s audience interests is to start with the rodeo itself.
Veterinary services and medicine, saddles, and other services for animals will matter to a subsection of your audience.
Turquoise jewelry, cowboy boots, jeans, belt buckles, leather crafts and other fashion products will engage a rodeo audience.
Rodeos often sell beer and other concessions, which makes rodeo sponsorship a great opportunity for local breweries.
Taking things further, consider other products and services that would be relevant to families. Think dental and orthodontic practices, medial practices, physical therapy, law offices, grocery stores, and so on.
3. Sponsorship Value
Rodeo sponsorships often include any number of the benefits listed below:
- Logo on tickets
- Logo placement on website and in rodeo emails
- Logos on arena signs (banners on fence)
- Ads of different sizes in the rodeo program
- PA rodeo announcer promos
- Complimentary tickets
Sometimes you can negotiate a custom deal or a custom inclusion when you’re talking with a rodeo. As you review your sponsorship options, consider the value offered and figure out a way to track your return on investment.
